Friday, August 6, 2010

Music Video Premier: Kanye West- "Power"

Check out the much talked about "Power" video from Kanye West off his forthcoming 5th studio album due out October 12th! The 1:42 long clip definitely raises the bar on music videos.  Here's what video director Marco Brambilla had to say of "Power"...

“It starts with a very tight shot introducing him that’s kind of a reinvention of a neoclassical painting. It pulls back from the shot, without any cuts, and we reveal the video canvas, populated by all these characters who are depicted in various stages of undress and decadence. The iconography comes from Roman iconography, Renaissance iconography, and it connects to the sexuality of the music as well. As we reveal the setting for it, there’s a feeling of a moment of transition for him. A fall from grace, if you will. It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling.

1 comment:

  1. The imagery is captivating but the conclusion of it perturbed me a little.